How to write an explainer video script

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How to write an explainer video script

About the guide:

Any animated explainer video without a good structure and story will fail the fundamental goal of teaching the audience something.

This guide runs through the process for working with your client to establish what needs to be said and outlines a potential story structure you can use as an explainer video script template across all your product and service explainer videos.

The guide includes a collection of workshop tasks throughout, each designed to help you work with your client to write a great script.

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Who's this for?

This guide has been designed for freelance motion designers interested in writing scripts for explainer videos.

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Writing a good script for animation videos

Animated videos, and especially animated explainer videos, need a good script right from the start.

As a motion designer, knowing what makes a good script can help boost your work and help you to create a better end product for your clients. This guide aims to teach you how to create a great animated explainer video script, that's structured well, and ultimately teaches your audience something.

The how to write an explainer video script guide:

The guide runs through a popular explainer video script, and explains why it works so well. The guide then has a number of workshop tasks to complete that will allow you to write your own explainer video script in a similar structure.

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Does the guide include an explainer video script template?

Rather than having a specific explainer video script template, the guide runs through a structure you can use for your explainer video scripts, it's not a specific "explainer video script template" that you can fill in the blanks with but rather an overall template for how to create a good script for an explainer video.

I've never written an explainer video script before, will this help?

Absolutely! There's something for everyone in this guide, whether you've been creating animated explainer videos for years or if you're only just starting out. The guide looks at a popular animated explainer video script and breaks it down to explain why it works, and how you can create something that works just as well.

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Business resources for motion designers

The business of motion design goes far beyond After Effects and animation programs. Our collection of business resources for motion designers are designed to help with the admin side of motion design, like making a motion design proposal, as well as helping with the creative side of things like how to write an explainer video script.

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