Each option in the motion design proposal template contains three sections underneath the box where you can include an image of similar projects, the sections include: Price and timeframe column, initial ideas and concepts, and an includes list.
The price and timeframe column is simple - it's where you declare how much this particular option is going to cost.
The initial ideas and concepts column is where you can briefly outline what's possible for this option, your thoughts and ideas about the project.
Use this space to inspire your client, paint them a picture of what's going through your mind. Again you don't have to go into too much detail, the client just wants a glimpse of what's possible and how much it's going to cost.
Finally the included column, this is a little extra space where you can list the features of each option.
This space can be used to easily highlight the differences across the options, for example: option 1 may only include the following: Script writing, Simple 2D animation, and a music track - whereas option 2 would include all of the items in option 1 PLUS: a voiceover, more advanced 2D animation and illustration. This presents the client with a clear and concise list of what's included for each option.
These three clear sections for each option provide a simple, elegant design to let your work and ideas shine through.